How To Reach And Stay At The Top Of The First Page Of The Search Engines

by: Olga Fogleman

Everybody is familiar with search engines such as Google & Yahoo Search Engines have radically changed the Internet. Radically! Over 50% of all consumer purchases of all business purchases are now pursued by searches. That’s what was said months ago and it is obviously going higher. So the majority of people Worldwide who now are on computers, the first place they go to is a Search Engine to find information, for what they are looking for.

The Search Engine technology is now based and what Search Engine is trying to do as they are trying to put out in front of their searchers, the most current relative information possible Google knows that what it can give you is exactly what you want to see and it’s relative to the current & it’s timely. And you are going to come back to Google over, over and over again. Why all those Bloggers out there for years have been making a lot of money and how they are promoting for free, and how they getting free publicity and generating MASS traffic to their sites? Because Bloggers took advantage of what Google had determined was the secret to the Internet right now. A WEB SITE THAT CHANGES A LOT GETS MORE RATING WITH A SEARCH ENGINE. So if your website is changing a lot and adjusting a lot and is current, Google will push you up on the rating. That means you are getting closer, closer and closer to the first page. And this is extremely important, particularly if you know how to what is called “games the system.

What those Bloggers do – they “game the system”। And here is how they game the system: They went out and found the websites that have the absolute most change going on in a web site every single day, every single hour, every single minute, and every single second। They are powerful websites that have constant change, constant upgrading going on every minute of every day। Theses website are called “Article Hubs”। These web sites grow out of the whole change in how Search Engines work because people realized that the more websites change, the more powerful website are in searches, they realized there better be constant change. This is particularly true in Media sites & this is particularly true with Bloggers, because they began to figure out that if they have more constant change on their sites every day their Bloggs will lift on the searches. And I am going to show you one of those hugs sites. It is an extremely powerful site, 5000-7000 writers, authors, reporters & Bloggers place their articles in this site every day.

Do you understand that that site is not just visited by tens of thousands of writers and author’s who have submitted articles everyday? Do you realize this site is visited by over a million unique visitors every single day? So these sites, these Article Hubs are incredibly potent. And when you put one article in one of these sites, guess what you start to do? You start to dominate keywords. And if you can get on the first page of any major keyword you have hit a Gold Mine! One article! One keyword! Traffic, traffic, traffic! There is one example “Religion and online marketing”, this article was written two years ago and guess where they are. Do you know when you put a keyword in worldwide there are over 35 millions places on the web that have this constant in here with Religion and Online Marketing? And this article is still having a first result, first page. That was written TWO YEARS AGO! He has been getting traffic every single day for almost 800 days for this article. One Article! One keyword! Traffic, Traffic, Traffic! And if you go page after page, after page you are going to see that article over and over and over … That Company continues to get traffic to this very day. That’s the power of Article Hubs.

How To Find Hot Niche Markets

Working out what your niche market will be to start your home business is something that can elicit much excitement. This is when you can put all those great ideas you have had for your business into a plan of action. Give yourself a number of options to work over. Some will be great and some won't fit. Get more than one so you always have a back up when you start a home business.

Look to 3 sources for ideas:

A hobby you love: You won't find many hobbies from which you can't build a business. And since you enjoy doing it, it won't be tedious to "go to work" every day. When you pick something for your business that you sincerely like, you will have fun at doing it.

Your experiences: In life we go though many experiences and you can use these to build a business. For example if you have raised children you can then put all your parenting experience together and start a business related to parenting.

Your talents: Everyone has one or more talents within them. Dig down and see what yours are. You can start a freelance business using your talents.

Defining your niche market:
1. List out some ideas then put them in the order of what you like the best.
2. Go to the site listed here and put a key word into the overture suggestion tool box: This will bring up the amount of searches that have been done for your keyword and will represent demand.
3. If you search out that same key word on Google search engine http://google.com/ then you will see websites supplying that item and you will know how many competitors are out there that will be competing with you when you start a home business
4. If you find a topic that is demanded in quantity but low in the suppliers, you will then make money. This should be your special market for which you do your niche marketing. You will make more money with a niche market as you will reduce and sometimes even eliminate competition. Go through your list of ideas until you narrow it down to about
5. Then go through them again and see which one will fit into a niche market.

Establishing your USP: Once you have found the concept that fits into a specialized or niche market it is time to establish your USP, Unique, Selling, Point. This is when you will take your idea, and see how you will make your business uniquely different from your competitors. Often neglected, finding the USP is something that new business owners need to do to set their item above the competition.

Online businesses are very competitive and you have to stay ahead of the game. There are two reasons you need to set yourself up as different from others:
1. Get ahead of your competitors
2. To clearly define to your potential customers why your product and service is better than your competitors.

Deciding on your business model: Part of your business concept will not only be consolidating your ideas but also choosing your business model. There are a few that you can choose from:
* Affiliate marketing-Getting involved with affiliate programs will target your efforts
* Network marketing (MLM)- again this will target your market and idea.
* Marketing-taking the product and selling it
* Service- you should use your talents, which includes freelancing. You can see there are a number of things you will have to do to get your business concept into operation.

But it's worth it to plan and take care in developing it. It will be your foundation, after all.